Awareness modules

Module : Raising awareness among young people about waste management

Young people are the actors and decision-makers of tomorrow, so it is essential that this part of the population is primarily educated about the protection of the environment. They will then become informed and knowledgeable adults.

How to approach them in order to raise awareness on waste management ? What tools are available to me ? How can I develop a long-term youth awareness strategy ? What financial, material and human resources would I need?

School animation, Ecuador (2006)
Delhi Campus Cleanup Action (2013)

Module : Adult awareness on waste management

Adults also need to sensitized as they are today’s actors, decision-makers and parents.

Adults are generally more difficult to reach than children because of a lack of time and interest in the subject. However, many tools exist to raise awareness among this public and can be easily put into practice depending on the context.

What’s my target audience ? What is its average age, its cultural practices, its habits ? Does it have access to internet ? Can my audience read ? What are my short-, medium- and long-term goals ? What communication channels can I use to promote the right attitudes to adopt when it comes to waste management ? These are all questions that need to be questioned in order to establish an efficient communication and awareness strategy.

And we can go further in the process with the nudges.

The purpose of this discipline is to encourage an individual to act in a certain way, without ever seeking to force him/her.

A type of communication, Prilly, Switzerland.
Another type of communication, Abidjan, Ivory Coast.
Example of Nudge to avoid chewing gums’ abandonment on the ground, Besançon, France.